The framework behind every ethical, profitable, sustainable veterinary practice we help build.
Every framework, system, and strategy taught through Veterinary Practice Rising has been tested inside a real mixed-animal practice owned and operated by Dr. Carlee Tucker. These are not projections. They are results.
Zero staff departures in 3 years
40% higher income than as an associate
2 associate DVMs hired and staying
5 fewer hours worked per week than as an associate
Competitive benefits 401k match, paid maternity leave, PTO, overtime, bonuses
Home for dinner every night (almost), with two kids under three.
People said you cannot pay staff fairly and run a profitable practice. My practice exists to prove them wrong.
Dr. Carlee Tucker, DVM is a practicing veterinarian and active practice owner, not a retired consultant or theoretical educator.
She built and rebuilt a mixed-animal practice from a burned-out starting point into a thriving, profitable, ethically operated clinic.
Every deliverable - handbooks, SOPs, forms, frameworks - comes from what is actually used inside a real practice today.
Featured in Marquis Who's Who for leadership and impact in veterinary medicine
Content creator reaching thousands of burned-out DVMs through @veterinarypracticerising on TikTok and Instagram.
Veterinary Practice Rising is healthcare worker owned, anti-corporate, and entirely funded by the people it serves - not by investors.
By 2035, we want 85% of veterinary clinics to be privately owned by the people practicing inside them, with veterinary professionals finding genuine joy and fulfillment in their careers again.
Private equity is buying veterinary medicine faster every year. Every independent ethical practice matters. Every vet who builds something people-first is a vote for the future of this profession.
That is the work. And there are two ways to be part of it.

The Step-by-Step Guide to Acquiring a Vet Practice with No Cash and Zero Business Experience
*Previously listed as "The Ownership Escape Plan" - the name has changed, content has not.
For DVMs who are done making someone else rich.
This is right for you if: you want the full roadmap and you are ready to do the work with a proven framework in hand.
You are a licensed DVM who is burned out, under-supported, and done working for someone who benefits from your exhaustion.
You are seriously thinking about practice ownership but feel overwhelmed by the financial, legal, and operational complexity of getting there.
You already own a practice, and your team is struggling, your systems are chaotic, or your culture is not what you built it to be.
You believe veterinary medicine can be better and you want to be part of proving it.
You want real tools and real guidance from someone who has actually done this, not theory from someone who has not.
"I came across your TikTok account and couldn't believe how much I could relate to your experiences. This gave me a little glimmer of hope. This year I am finally officially getting to put my foot into ownership."
- C.M., Rural Mixed Animal Veterinarian, Iowa. Now stepping into practice ownership. Two new associate DVMs joining her team this summer.
"The handbook alone was worth the cost. Thank you!!!"
- Ownership Escape Plan student
"I decided to buy after watching some of your TikTok videos that really resonated with me. What I liked most about the course was that it helped me build confidence that I am making the right decision in the path of ownership. I also really appreciate the templates which I know will come in handy when I buy the practice."
- Ownership Escape Plan student
The Step-by-Step Guide to Acquiring a Vet Practice with No Cash and Zero Business Experience
For DVMs who are done making someone else rich.
Start with consulting if you already own and your practice needs real structural support.
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